Volume 69
  • Реєстрація

GEOMARKETING MIX OF SUSTAINABLE TOURISM ON THE CASE OF NATIONAL NATURE PARK "SYNEVYR" 

Igor SMIRNOV

Taras Shevchenko National University of Kyiv, Ukraine

Abstract:

Classical model of the marketing mix (complex) 4p and its modification 6p, 7p and 4C are anabused. Drawn attention to the peculiarities of the tourism industry within the service sector, in particular, the value and use of travel resources for creating tourist products. Proposed original innovative model of marketing mix in tourism, which, on the one hand, takes into account specific characteristics of sustainable tourism with its obligatory binding and attention to tourist resources, on the other – it is based on classic model of marketing mix. 

Key words:

geomarketing mix, National natural park "Synevyr", product, price, communication and sales policy

Language:

Ukrainian

 

DOI: https://doi.org/10.17721/2413-7154/2014.69.125-136

Suggested citation: Smirnov, I. (2014). Geomarketing mix of sustainable tourism on the case of national nature park "Synevyr". Ekonomichna ta Sotsialna Geografiya, 69, 125-136 (in Ukrainian, abstr. in English), https://doi.org/10.17721/2413-7154/2014.69.125-136.

Print ISSN: 2413-7154. Online ISSN: 2413-7553

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Department of Economic and Social Geography, Faculty of Geography, Taras Shevchenko National University of Kyiv, Prospekt Akademika Hlushkova, 2a, MSP-680, Kyiv, Ukraine 

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