Volume 66
  • Реєстрація

GEOCULTURAL BRANDING OF THE TERRITORY OF MODERN CITY

Victoriia GLYBOVETS

Taras Shevchenko National University of Kyiv, Ukraine

Abstract:

The essence of concepts "geo-culture" and "branding" is disclosed in the article. Also, the author justifies the importance of geo-cultural branding of the territory for the development of the modern city. The author touches upon the issue of stages of territory’s brand forming and provides examples of successful brands of cities in Ukraine and abroad.

Key words: 

Geo-culture, branding, territory, city.

Language:

Ukrainian


Suggested citation:
Glybovets, V. (2013). Geocultural branding of the territory of modern city. Ekonomichna ta Sotsialna Geografiya, 66, 114-119 (in Ukrainian, abstr. in English).

Print ISSN: 2413-7154. Online ISSN: 2413-7553

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Department of Economic and Social Geography, Faculty of Geography, Taras Shevchenko National University of Kyiv, Prospekt Akademika Hlushkova, 2a, MSP-680, Kyiv, Ukraine 

Tel .: 00 38 044 521-32-04, 00 38 044 521-32-24

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