GEOCULTURAL BRANDING OF THE TERRITORY OF MODERN CITY
Victoriia GLYBOVETS
Taras Shevchenko National University of Kyiv, Ukraine
Abstract:
The essence of concepts "geo-culture" and "branding" is disclosed in the article. Also, the author justifies the importance of geo-cultural branding of the territory for the development of the modern city. The author touches upon the issue of stages of territory’s brand forming and provides examples of successful brands of cities in Ukraine and abroad.
Key words:
Geo-culture, branding, territory, city.
Language:
Ukrainian
Suggested citation: Glybovets, V. (2013). Geocultural branding of the territory of modern city. Ekonomichna ta Sotsialna Geografiya, 66, 114-119 (in Ukrainian, abstr. in English).
Print ISSN: 2413-7154. Online ISSN: 2413-7553